LESS IS MORE WITH ADSENSE

I made a (for me) surprising discovery about Adsense recently - less really is more:

a) I'd been advised by a respected SEO mentor that the presence of Adsense deprecates your page quality ranking with Google (irony or what?), so to go easy.

Usually, I take SEO advice with a healthy pinch of salt until I can test it empirically, there is just so much reported wisdom that is not substantiated by scientific observation.

Unfortunately, I couldn't test this hypothesis statistically right now - there's just too much else going on. In particular, the addition of many new inbound links - which tend to swamp the effect of on-page factors.

So instead, I tracked and analyzed my individual ads' contributions - and found such a skew in their performance that it was a no-brainer to cull the weaker brethren.

b) There is a psychological phenomenon called "ad blindness".
Apparently the more ads we are exposed to, the more likely we are to ignore ALL of them. This understanding motivated me to cull the weaker ads ruthlessly, and sure enough the total clicks and revenue improved.

c) Following the "minimalist" concept a little further, I also experimented with substituting link ads for text ads. To my surprise, I scored more clicks and revenue from a links banner at the top of the page than I did from an ad banner in the same position (whether text only or text/image mixed).

d) On the back of that discovery, I eliminated an eBay shop window which was earning pennies - and the Adsense clicks went up yet again!

e) Most significantly of all, my affiliate ad clicks also increased when I cut down the Adsense - and that means real money. I earn $25 to $100 commissions on those, AND the possibility of repeat orders, which puts the Adsense pennies firmly into perspective.

Maybe I should eliminate the content next, so there are NO distractions at all!
Sadly, many a true word spoken in jest there - it's a devious but effective black hat tactic....

Bottom line:

1) Track and test for yourself - even very simple tests can reveal valuable insights.

2) Treasure your credibility like gold (which it is).
Nobody listens to folks forever pitching - you gotta give before you get.
So cut back on what you sell and stick to offers that you KNOW are good 'uns.

3) Adsense is a last resort best used to monetize a failed site until you can sell it.
If the traffic is good, then you will do better with the following options:
a) selling your own products
b) selling good affiliate products via Clickbank, Commission Juncrion etc.
c) selling the traffic for higher returns (CPA offers, link sales, private PPC deals)

Technorati : adsense, advertising income, monetization
Del.icio.us : adsense, advertising income, monetization

Free Gift + $1 Niche Content Websites

Here's a little gift for you today - something I find
rather useful in my daily life.

It's called Promo Buddy and helps keep track of my promotions,
activities and resources, tools, media etc etc.

Promo Buddy is an integrated set of 36 databases (FileMakerPro) -
designed by internet marketers for fellow internet marketers.
They are well thought through and easy to use.
RRP is $97 but to you NIL - I can't get the price down any further, sorry!

After Roboform and Edit Pad and MS Office, I rate Promo Buddy
among the most useful applications software I have.

a) if you don't already use Roboform to keep track of passwords
and fill out forms on-line then you really should -
Download your free Roboform Lite version here

b) Edit Pad is the Rolls Royce of text editors
Download your free Edit Pad Lite version here

c) Gates doesn't need my help to market Office!!


The catch? Here it comes......and it's not so bad,
as you'll soon see.

To download Promo Buddy you need to join to subscribe to
the Frank Bauer's mailing list. BUT he won't abuse it and you can
cancel at any time.

Promo Buddy is yours to keep anyway.

Frank offers some great package deals on Adsense niche content sites.
The sites are complete and ready to upload with accompanying PLR articles to publish to pull traffic.

Each website comes with on-line translations in 12 languages,
which multiplies the revenue potential.

When I tested the first site, I had my copy branded, uploaded and operating in under an hour,
including learning the system from scratch. The next took under 10 minutes.

The content was good quality information* for an easily targetable, highly competitive niche.
Keyword Elite showed excellent Adwords keyword value ($8.18-$10.22),
so I anticipate good Adsense (or similar) income.

Here's the link - Niche Content Websites

Enjoy,

With best wishes,

Steven Henderson
www.StevenHenderson.com

PS Nevertheless, to pull organic traffic, all PLR content should progressively be re-edited into your own style until it appears unique to the search engines. "Unique" means rating 70% or better in one of the unique content testers you can easily Google.