IM Tips - Notes from an Internet Marketer

I've just signed up for a new website monetization system: PPP - which stands for "Pay Per Play".

You add a snippet of code to your site (just like adsense), but instead of displaying an ad, a 5 second audio clip is played.

"So what?", I hear you ask already. Well, the system has some unique features which tempted me and which should also interest other webmasters with material traffic volumes.

1. It is lucrative and the income is wholly predictable.

You are paid for every unique visitor - even if their speakers are off. No click through is required. The proportion who do not listen is already figured into the pricing. In addition to their own traffic revenues, affiliates earn overrides on the income of every site they recruit to the network.
And on the income of any sub-affiliate they recruit.

2. It is non-intrusive.

There is nothing displayed on your site associated with the audio clips - so you will still be able to monetize the visitors again through AdSense or other contextual ads, affiliate offers, your own product ads and lead capture forms.
The audio ads are very brief and do not compete with the visual content of your site. The audio clip only plays once per visitor - so if they click around your site, they won't hear it again.

3. It is non-competitive

The ads do not cost you real-estate - they exploit a previously unused dimension. The ads are complementary rather than competitive. There is no mechanism to divert your traffic away from your site.

The audio ads will be contextually related to your website content. Failing relevant content, then generic content suitable for all will be played.
Since there is nothing to click, the ads are likely more for corporate branding purposes - such as "Drink Coke!"

4. The system already has momentum.

Folks are watching TV ads less and less - and increasingly they are on the internet instead of watching TV. The TV advertisers want these eyeballs back.
Major brand name TV advertisers worldwide are aleady signed up. Names like Harley Davidson for example.

It is also backed by a major search engine - as yet undisclosed for commercial reasons.

I intend to use PPP on sites presently reliant on Adsense and banner income primarily. I may hold off for sites with lucrative monetization in place already - that decision will depend on the results of experimental split-testing.

While the program doesn't officially start until Feb 1, 2008 - they are presently building their network to command larger bid prices for the ads. To incentivize the network build, the affiliate scheme generously rewards recruiters.

So sign up now and tell others. The affiliate scheme should prove very interesting for the early birds. Do the math!

For details see:

http://4mostip.com/presents/PPP

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